Me and My Golf. Since 2017

Overview: Me and My Golf is one of the largest Golf coaching online platforms, offering subscription plans from PGA coaches. It is constantly improving and evolving, with latest reseale of mobile apps for iOS and Android by Novembit.

The Client:

We have been working with Me and My Golf for over 8 years. Starting from simple optimizations, now maintaining, A/B testing, rewriting with Gutenberg, and providing adequate tools for succesful business. The coaches create excellent content and help tens of thousands of golf appreciators around the world to improve their game, which has created a strong and growing community around the brand including on social media. Combining it with professionally made technical stack and marketing strategy provides a great formula for success.

The Approach and Challenges:

Notable aspects of the project included:

  • iOS app
  • Android app
  • Complex data structure
  • Memberships area, plans with free trial
  • Custom built ReactJS-based mambers dashboard
  • CDN integrations
  • CRM and advanced marketing tools
  • GA4, FB pixel
  • Advanced analytics and ROI data with Mixpanel
  • Livechat
  • Gift cards functionality
  • custom plugin: Core functionality
  • custom plugin: Custom block
  • custom plugin: Tracking
  • custom plugin: Subscriptions
  • custom plugin: Shop
  • custom plugin: Contacts (CRM integration and automations)
  • custom plugin: Comments
  • Push notifications
  • Jenkins integration and related automations
  • Recurly integration

The platform is constatly improving based on data-driven decisions in terms of tech stack and UI/UX. We also casually perform A/B testings and usability tests, gather both quantitative data and qualitative feedback. It helps optimize various parts of the platform from conversions to lead-generating page layouts and CEO.

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  • Me and My Golf. Since 2017

    Me and My Golf. Since 2017

    Overview: Me and My Golf is one of the largest Golf coaching online platforms, offering subscription plans from PGA coaches. It is constantly improving and evolving, with latest reseale of mobile apps for iOS and Android by Novembit.

    Read more

  • Swanson UK. December 2020

    Swanson UK. December 2020

    Overview: With Swanson UK, we have created, optimized, and extended a complex, enterprise-scale internationalized e-commerce platform with millions of customers. Based on WooCommerce, it includes dozens of alias domains and even more languages, localized content and shop, advanced Elastic search and filters, custom translations solutions, advanced Google (Merchant Center, Manufacturers Center, etc.) and other integrations,…

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  • Noorb Beauty. October 2021

    Overview: Noorb Beauty is a brand e-commerce and gallery website with advanced Facebook and Instagram shop integration, Loyalty and Brand Ambassador programs and related features, selling and shipping products worldwide. It is based on WooCommerce Gutenberg blocks and Novembit custom block library, providing top performance along with advanced tracking, analytics, and additional integrations.

    Read more

  • NE Beauty. June 2021

    NE Beauty. June 2021

    Overview: Ne Beauty is an Armenian largest producor of nail polish and related products. The older website was redesigned with Gutenberb native and custom Novembit blocks and features were added. This resulted in increased performance, conversions, and search engine visibility.

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