An established local producer in the beauty products industry wanted to internationalize its outreach with a new branding and online sales strategy, targeting both retail customers and potential partners/wholesale buyers overseas with a small marketing and sales teams but potential for scalability. Budgetary concerns and global market competition required additional attention.
The Context and Challenges:
The requirements included support for multiple product variations from different warehouses, with respective shipping and payment methods and estimates, marketing tools and integrations, usability, manageability, and performance.
The website specifications include, but not limited to
- 13 templates and template parts
- dozens of custom pages
- omnichannel integrations and centralized management
- online video cources functionality
- customized Loyalty Program with points system and free gifts
- Brand Ambassador porgram and related referral fuctionalities
- complex forms with conditional logic
- custom Quiz to establish customers preferences
- advanced tracking and analytics
- custom category-related product filters
- shop and and category-specific filtering;
- Facebook shop and Instagram shops (shoppable posts) automation;
- complex shipping and order tracking setup;
- marketing tools and related automations.
- and much more
Based on the clients business needs, the extra fast website with multichannel sales integration and additional features has been created using Gutenberg block builder and Full Site Editing advancements.
The solutions and results:
The main specifications include:
- 95-100 Google mobile speed score for most pages;
- complex tracking and analytics, including FB pixel and GA4 setup and integrations;
- custom theme and WooCommerce FSE templates; custom ecommerce blocks;
- WebP image format automation;
- and other custom improvements and optimization to Gutenberg block builder.